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News

Riester Public Affairs Face Mask PSA Wins Coveted Gold ADDY Award For Pandemic Messaging

For Immediate Release

March 26, 2021

Arlington, VA — Riester Public Affairs, a woman-owned small business based in Arlington, VA, today announced a television PSA it produced for the Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) has been recognized with a top award for its contribution to important public health messaging in the nation’s fight to control the COVID-19 virus.

The television spot, entitled “Personalities,” was awarded a Gold Addy Award by the American Advertising Federation, during virtual ceremonies held March 25th in Phoenix, AZ.

The 30-second message, showing masks reflecting opposing personalities, debuted last summer as Americans debated whether to wear face coverings to prevent the spread of the novel coronavirus.

The spot concludes with a unified message. “What’s your mask say about you?” the announcer asks. “It says you care about others.”

ASTHO and BCHC partnered to produce the spot and field a two-week paid placement on the Hulu streaming entertainment platform, reaching nearly a million viewers during the run. Riester Public Affairs also arranged to have the PSA distributed to television stations across the U.S. through a portal managed by the National Association of Broadcasters.

Riester Public Affairs is a woman-owned small business public relations agency located in the Washington, D.C. metro area, providing expert traditional media relations support and cutting-edge digital journalism content to clients, including the ability to produce journalistically-sound podcasts and vodcasts for clients. The company owns and operates two full-service professional audio and video studios. Podcasts created and produced by Riester Public Affairs have won numerous national awards, including the recent 2020 eHealthcare Leadership award.