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Riester Public Affairs Releases Podcast Exploring NASA’S Mars Rover PR Plans

For Immediate Release

March 9, 2021

Contact: Summer Johnson

[email protected]

o 571.348.4759/ c 202.421.9216



Arlington, VA — Riester Public Affairs announced today the release of its latest podcast episode exploring public relations tactics used by the National Aeronautics and Space Administration (NASA) to promote the recent landing of its Perseverance rover on Mars. Listen to the episode, NASA’s Mars PR Lessons, here.

Host Robert Johnson, Riester’s strategic communications officer with more than 40 years of government, private sector, policy, and journalism communications experience, interviews David Meerman Scott, marketing expert and author of the book, Marketing the Moon: The Selling of the Apollo Lunar Program. Their conversation examines various elements of the Perseverance PR effort. Johnson and Meerman Scott discuss how NASA used its own channels to reach global audiences, and the benefits of giving fans a long menu of choices to satisfy their content appetites.

Riester Public Affairs produces the PR Nation podcast to help communicators learn new approaches that can help them improve their PR skill sets and better service their organizations or clients.   Listeners have learned in recent months how to tell better stories, make better word choices when writing, think like a journalist, and use the new social media audio app, Clubhouse, as a PR tool. The PR Nation podcast can be heard on all leading podcast platforms, including Apple Podcasts, Spotify, Amazon Music, and Google Podcasts.

Riester Public Affairs is a woman-owned small business public relations agency located in the Washington, D.C. metro area, providing expert traditional media relations support and cutting-edge digital journalism content to clients, including the ability to produce journalistically-sound podcasts and vodcasts for clients. The company owns and operates two full-service professional audio and video studios. Podcasts created and produced by Riester Public Affairs have won numerous national awards, including the recent 2020 eHealthcare Leadership award.