• (571) 348-4759
  • 4201 Wilson Boulevard,
    Third Floor, #77
    Arlington, VA 22203

Drop us a line. We’d love to chat with you.

News

Riester Public Affairs Supports Public Health Foundation COVID-19 Training Project

The Public Health Foundation (PHF) today unveiled an online COVID-19 training program for public health officials who work with restaurant owners, managers, and staff. Riester Public Affairs was on the PHF team that developed the training.

Read Article


Riester Public Affairs Supports Public Health Foundation COVID-19 Training Project

The Public Health Foundation (PHF) today unveiled an online COVID-19 training program for public health officials who work with restaurant owners, managers, and staff. Riester Public Affairs was on the PHF team that developed the training.

Read Article


Step Up Your Press Conference Game

Today New York Governor Kathy Hochul led a live news conference from Queens in the aftermath of Hurricane Ida. She was flanked by men who appeared to be almost two feet taller than her, so the viewer could barely pick her out in the shot. 

Read Article


Riester Public Affairs Launches Daily Newscast for Public Health Leaders

Riester Public Affairs, a woman-owned small business based in Arlington, VA, announced the launch of Public Health Review Morning Edition: a daily newscast delivering public health news directly to public health officials.

Read Article


Protecting Your Notes from News Cameras

Last week, news cameras caught a glimpse of a note card given to the President Joe Biden, alerting him that he had “something on (his) chin.” It’s not the first time snooping news cameras with powerful lenses have captured readable images of private notes. Taking photos and video of speaker notes at public events has become a favorite media tactic. Here’s how to prevent your notes from being photographed.

Read Article


When A Health Crisis Calls

We've been supporting several clients in public health since the beginning of the pandemic to message and distribute information, all the while developing out-of-the-box strategies to reach audiences in an evolving news (and news consumption) environment. 

Read Article


Helping Our Public Health Client Communicate Key Messages

Every day, Riester Public Affairs works to help public health officials across the nation communicate important information to audiences about their work to protect people from the COVID-19 virus. Here's another example of our support for our frontline heroes. We received a guest column overnight and placed it in only a matter of hours.  

Read Article


How to Avoid Saying “No Comment”

When a reporter calls seeking comment on a story you cannot entertain, you may be inclined to respond with “no comment,” but is that the best approach? How can you avoid making a comment without looking like you’ve got something to hide?

Read Article


Riester Public Affairs Launches Cancer Buzz TV

Cancer Buzz TV is now on the air! The new video podcast is produced by Riester Public Affairs for the Association of Community Cancer Centers (ACCC).

Read Article


Riester Public Affairs Animated Video Highlights New CDC Report on STIs

Highlights of the CDC’s latest report on sexually transmitted infections in the United States are captured in a new animated video Riester Public Affairs produced recently for the Association of State and Territorial Health Officials (ASTHO).

Read Article


Exclusives are Dangerous

If you’ve got a big story to announce, you might be thinking about offering it as an exclusive to a print journalist in hopes the chance to break a big story will strengthen your relationship with that reporter or their newsroom. Is there a downside? Yes. In fact, there are many reasons why you should not give your story to only one journalist. There are exceptions, but in most instances, the “exclusive” is a media relations tool that should be used sparingly, if at all.

Read Article


Riester Public Affairs Face Mask PSA Wins Coveted Gold ADDY Award For Pandemic Messaging

Riester Public Affairs, a woman-owned small business based in Arlington, VA, today announced a television PSA it produced for the Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) has been recognized with a top award for its contribution to important public health messaging in the nation’s fight to control the COVID-19 virus.

Read Article


Riester Public Affairs Releases Podcast Exploring NASA’S Mars Rover PR Plans

Arlington, VA -- Riester Public Affairs announced today the release of its latest podcast episode exploring public relations tactics used by the National Aeronautics and Space Administration (NASA) to promote the recent landing of its Perseverance rover on Mars.

Read Article


The Truth About Media Training

Think about the last time you were part of a real television interview, live or taped. Were you nervous? Was it hard to remember your talking points? Did you worry about each question and whether you would have an answer? Did you want it to end? If you’re human, then you answered yes to each of these questions. And chances are, while you may have survived the experience, you likely didn’t feel in control of the process.

Read Article


The Clubhouse App as a PR Tool

The Clubhouse audio platform is making headlines on social and traditional media channels right now as the hottest new way to communicate online. But is it for you? Here’s what you should know about Clubhouse.

Read Article


Managing News Coverage at Mass Vaccination Sites

Media coverage at mass vaccination clinics can help build public confidence in your pandemic response plans, but it also can present challenges for organizations required by law to protect patient privacy. If you’re still wrestling with the best way to manage these two competing interests, here are a few tips to consider.

Read Article


Message, Chat, Repeat – A Communications Approach

What you say and what audiences hear often are two different things. Even when you are communicating clearly, it can sometimes feel like nobody is listening, especially when they misquote or misunderstand what you’ve said. When important issues are at stake, how can you make sure your messages reach their intended audiences?  Here’s one approach that could help you improve communication with audiences.

Read Article


Reaching WFH Reporters on Twitter

When people started working from home to avoid gatherings during the pandemic, few expected the practice to impact media relations work. So how do you reach journalists if their newsrooms are empty? Consider Twitter.

Read Article


Managing Hecklers at Your Public Events

Recently, U.S. Senator Chuck Schumer, the new majority leader in the upper chamber, was making a statement about recent events in Washington D.C. when his comments were suddenly interrupted by a lone heckler loudly airing numerous grievances. If this ever happens to you, it would be wise to remember this moment, because it was handled expertly by everyone involved. The episode serves as a real-time lesson for anyone expected to appear in person before public and media audiences.

Read Article


Choosing the Best COVID Vaccine Messenger

Across the nation, media campaigns urging people to wear masks, maintain distance, wash their hands, and get the COVID-19 vaccine are popping up on broadcast airwaves. Many of them feature top officials. As encouraging as it is to have the support of key leaders in this fight to crush the novel coronavirus, they may not be the most effective messengers for tough-to-reach audiences.

Read Article


Pool Coverage Keeps Everyone Safe from COVID

In recent weeks, crowds of reporters have been jamming into conference rooms and auditoriums to cover the arrival of COVID-19 vaccine shipments and the first shots administered to front line health care workers. But photos from some events show reporters, photographers, and other news staffers piled on top of each other to get the best angles from these history-making moments. Most are wearing masks, but there’s no distance between anyone. How can you avoid this problem if a media crowd arrives on your doorstep ready to report a breaking story? There are a few options.

Read Article