Influence Partner Robert Johnson has released a new book, based on lessons from 44 years of television and newspaper cameras in his face (sometimes even bumping his nose). In “A Communications Playbook for Public Officials, ”Johnson offers step-by-step tips to level up your media relations skills.
Read the synopsis here: A communications crisis can happen fast. This book allows you to respond quickly with 73 tips focused on common and unusual media relations challenges. Each tip is organized in a step-by-step format to help you prioritize your response. The advice in this book is drawn from the lessons provided by actual crisis communications events. The knowledge shared here is designed to give you, in only a few minutes, crisis communications expertise that otherwise could take years to learn on the job―time you don’t have when a journalist is on the other end of the line.