Mirja supervises research, strategic planning and manages the integration of all services within RIESTER. She established the European method of brand planning and strategy at RIESTER when she joined the firm in 1997 and has successfully launched new products and built brands for clients across many issues and industries.
Mirja’s work in healthcare has also been substantial. In fact, she led Gilead Sciences’ national public education campaign for HIV/Aids and campaigns for the Department of Health Services promoting stroke awareness, skin cancer prevention, home visitation, in addition to wellness for African Americans. Notably, Mirja’s campaign to prevent methamphetamine addiction among women was licensed by the White House Office of National Drug Control Policy, and her tobacco prevention and cessation campaigns for Arizona, Colorado and Louisiana were licensed by the National Centers for Disease Control and used throughout the United States and Canada.
Mirja began her career at DDB Needham and Corporate Communications Company in Germany working for clients including Volkswagen, Barclays Bank, Henkel, Panasonic, Guinness, Unilever and British Petroleum. Mirja helped launch the television show “Entertainment Tonight” in Europe. After seven years in the European ad business, Mirja moved to the United States to lead the marketing program for Heel Pharmaceuticals Company.
Mirja earned an MBA from the University of Hamburg. The American Advertising Federation named Mirja “2016 Ad Person of the Year.” she has frequently been called upon by the United States Centers for Disease Control and Prevention for her social marketing expertise. Mirja currently serves as chairman of the board for the RIESTER Foundation, a non-profit organization dedicated to preserving and restoring endangered species and habitats. She is also the founder and designer of the award-winning, luxury collection of women’s silk sleep and lounge wear called Mia Piuma which is sold in America’s finest women’s clothing boutiques.